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Research papers

How many countries are there in one country?

The purpose of this paper is to describe a methodology that enables the discovery and comprehension of the new consumption geographies and brand links established in Argentina within the framework of the changes undergone in the last decade.

Catalogue: Latin America 2002
Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Santiago Bargagna, José L. Petris
Companies: The Coca-Cola Company , Compañia de Negocios Moiguer
May 12, 2002
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Citation

Moiguer, Karol, Soto, Bargagna and Petris (2002a, May 12). How many countries are there in one country? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-many-countries-are-there-in-one-country-